Scope of Work:
Rocky – The Rockefeller Christmas Tree
A comprehensive technical and creative production plan engineered by Neo Gen Technologies for creator & screenwriter Jennie E. Nicassio (Nieje Productions). Delivering broadcast-grade 2D family animation, high-retention 9:16 vertical series adaptation, full-character voice over architecture, and turn-key YouTube channel publishing.
Ayaz — Senior Account Manager & Producer
Creative Media & Animation Production Division • Neo Gen Technologies
Direct Inquiry: ayaz@neogentechnologies.com
Official Cover Proof
Lead Protagonist
Based on the published work written by Jennie Nicassio & illustrated by Dina Colangelo • Nieje Productions
Executive Brief & Strategic Vision
Uniting Jennie E. Nicassio's acclaimed vertical drama storytelling and heartfelt holiday literature with Neo Gen Technologies' advanced 2D animation, voice acting, and digital distribution engine.
From Storybook to Living Holiday Classic
"Rocky: The Rockefeller Christmas Tree — The Little Tree with Big Dreams" is more than a children's holiday fable; it is a timeless narrative of self-worth, courage, sacrifice, and the transformational power of genuine belief.
Neo Gen Technologies has developed this Scope of Work specifically calibrated to Jennie Nicassio’s exceptional background. Having authored the published work and crafted both the 40-page animated feature screenplay and the 33-beat narrative board—paired with deep industry expertise in AI-assisted vertical short-drama storytelling (9:16)—this project is poised for a revolutionary multi-platform release.
Rather than confining Rocky to a single broadcast format, our strategy introduces a Dual-Track Release Engine: combining a prestigious 2D horizontal film/pilot for streaming and festivals with a 30-episode vertical micro-drama series designed to capture millions of views across YouTube Shorts, TikTok, and Instagram during the peak Q4 holiday season.
Account Management Protocol
Your project will be directly stewarded by Neo Gen Technologies' dedicated Account Manager:
Production Governance:
- ✓ Weekly Synchronous Sprint Reviews (Video conference with Ayaz)
- ✓ Real-Time Asset Review Portal (Frame.io timecoded comments)
- ✓ Priority 24-Hour Email SLA directly with account manager
- ✓ Milestone-Based Escrow & formal client sign-off gates
The Story Engine & Character Universe
Synthesized directly from Jennie Nicassio's 40-page screenplay and 9-page feature beat board.
Primary Character Roster & Voice Specs
Small, crooked, and earnest with bent branches and sparse needles. Rocky dreams of standing at Rockefeller Center. His transformation from physical yearning to selfless heroism makes him an unforgettable icon.
Teacup-sized with iridescent wings, fearless and wise. Refuses to give Rocky magical shortcuts, teaching him that belief requires discipline, resilience, and heart.
Towering, symmetrical, and arrogant Blue Spruce who bullies Rocky. Breaks under the ice storm and is saved by Rocky, prompting his public confession and respect.
Hyperactive, sarcastic acrobat who sings taunting rhymes about Rocky before realizing true courage and helping him untie Mary Louise's trap. Stows away to NYC.
Obsessed with her reflection in a silver hand mirror. When Rocky falls into despair, she places her mirror face-down in the snow in quiet solidarity.
Old Oak holds the memory of past chosen trees. Pip is the tiny sapling who Rocky shields during the ice storm and who carries Rocky's legend into future winters.
Animated Feature Beat Board (33 Sequential Beats)
Mapped directly to production storyboards, animation keys, and shot lists.
The Recommended Approach: Dual-Track Production
Maximizing holiday reach and commercial longevity by combining cinematic long-form with viral vertical episodic storytelling.
Cinematic 2D Horizontal Feature / Pilot
A lavish, classically animated 16:9 widescreen presentation featuring hand-painted backgrounds, multiplane parallax, and a full orchestral holiday score. Designed for streaming acquisitions (Netflix, Disney+, Apple TV+), international film festivals, and high-prestige YouTube premieres.
30-Episode 9:16 Vertical Series
Tailored specifically to Jennie Nicassio’s vertical short-drama mastery. 30 serialized episodes (60–90 seconds each) built with high-velocity hooks, cliffhangers, and character emotional turns. Engineered to dominate YouTube Shorts, TikTok, and Instagram Reels leading up to Christmas.
The 2D Animation Production Engine
A battle-tested 5-phase animation methodology ensuring Hollywood-grade visual fidelity, predictable milestone gates, and transparent delivery.
- Script Breakdown & Adaptation
- 360° Character Model Sheets
- Expression & Turnaround Bibles
- Color Script & Mood Boards
- 33-Beat Storyboard & Animatic
- Scratch Voice & Timing Sync
- Hidden Forest Winter Valley
- Rocky's Snowy Shaded Hollow
- Mary Louise's Bramble House
- 5th Avenue Manhattan Skyline
- Rockefeller Plaza at Night
- Props, Ice Crystals & Trees
- Hybrid Cutout & Frame-by-Frame
- Character Rigging & Physics
- Phoneme-Precise Lip Synchronization
- Secondary Needle & Branch Motion
- Snowflake & Wind Interactions
- Rough Pencil & Clean Ink Line passes
- Multiplane Parallax Camera Depths
- Volumetric Helicopter Searchlights
- Ice Storm Glaze & Prismatic Refractions
- 50,000 Holiday Bulb Illumination Glow
- Atmospheric Snowfall Layers
- DaVinci Resolve Color Grading
- Final Broadcast Voice Track Mastering
- Foley: Branch Cracks, Ice Breaks, Crunch
- Original Holiday Orchestral Score
- Full 5.1 Surround Sound Delivery
- Loudness Compliance (-14 LUFS / -24 LKFS)
- Final Master Archival (ProRes 4444 & 4K)
Industry-Standard Production Pipeline Suite
Toon Boom Harmony 22 • Storyboard Pro • Adobe After Effects • Adobe Animate • DaVinci Resolve Studio • Pro Tools HD
Voice-Over Architecture, Rates & Add-Ons
Comprehensive character voice requirements, studio time allocations, retake policies, and global dubbing expansions.
| Character Role | Actor Type / Demographics | Dialogue Lines | Estimated Word Count | Required Studio Time | Delivery Deliverables |
|---|---|---|---|---|---|
| Rocky (Lead) | Youthful, heartfelt male/female child or teen sound (tender, determined) | ~450 lines | ~3,600 words | 4.5 Studio Hours | Raw 24-bit/96kHz WAV + De-clicked Clean Vocal Tracks |
| Mary Louise | Bright, warm female soprano, witty authority, teacup fairy presence | ~280 lines | ~2,200 words | 3.0 Studio Hours | Vocal stem with fairy shimmer harmonics & clean alt takes |
| Bruce Spruce | Booming, pompous resonant baritone, transition to humble respect | ~210 lines | ~1,700 words | 2.5 Studio Hours | Deep chest resonance pass + stereo room capture |
| AJ the Squirrel | Rapid, energetic comic tenor, eccentric singing and rhyme delivery | ~320 lines | ~2,500 words | 3.5 Studio Hours | Spoken dialogue + synchronized musical taunt singing stem |
| Mrs. Pickles | Prim, melodramatic diva female alto with comedic timing | ~110 lines | ~900 words | 1.5 Studio Hours | Clean comedic dialogue + vanity mirror murmur stems |
| Narrator / Old Oak | Classic, rich, resonant storybook voice (warm grandfatherly baritone) | ~180 lines | ~1,500 words | 2.0 Studio Hours | Master storybook narration pass with chapter markers |
| Ensemble / Saplings (Pip) | Youthful crowd reactions, forest whispers, reindeer drills | Group ADR | ~600 words | 2.0 Studio Hours | Layered forest crowd walla & atmospheric chants |
Voice-Over Packaging & Studio Add-On Rates
- ✓ Includes 14 hours directed studio recording
- ✓ Includes 2 rounds of pronunciation/pace pickups
- ✓ Full commercial buyout for YouTube & streaming
- ✓ Includes 20 hours directed studio recording
- ✓ Live remote Zoom/Source-Connect client attendance
- ✓ Dedicated child/teen voice actor for Rocky
- ✓ Post-lock script revision re-record: $25 / line
- ✓ Dedicated 2-hour pickup session block: $120
- ✓ Foreign Language Dubbing (Spanish/French): $450 / lang
Investment Packages & Engagement Models
Modular production packages calibrated to project milestones, deliverables, and commercial objectives.
- Complete storyboard & animatic for Beats 1–8
- Character model sheets: Rocky, Bruce, Mary Louise
- Full 2D keyframing & cleanup in 4K UHD
- Multi-voice professional voice acting included
- Original holiday score & stereo sound mix
- Turnaround: 6 Weeks from kickoff
- 30 fully animated vertical episodes covering the complete story arc
- Capitalizes on Jennie Nicassio's vertical short-drama script expertise
- Every episode features high-hook opening & cliffhanger ending
- Burned-in dynamic typography & animated captions
- Complete character voice over & energetic foley included
- Turnaround: 8 Weeks (Rolling weekly episodic deliveries)
- Complete 40-minute animated feature special in 4K UHD
- Over 70 custom painted 4K background environments
- Full dedicated 6-actor voice over cast recording
- Full symphonic holiday score & Dolby 5.1 theatrical mix
- Theatrical DCP master + International Broadcast M&E stems
- Turnaround: 18 Weeks structured delivery
Standard Cashflow & Milestone Payment Schedule
Invoices are unlocked strictly upon client approval of each milestone gate:
Monthly Retainer Plans (Dedicated Production Studio)
Ideal for continuous episodic expansion, seasonal spinoffs, and ongoing social media animation output.
- 4 vertical micro-episodes per month (9:16)
- 2 promotional social teaser clips
- Basic YouTube & TikTok publishing scheduling
- Standard character animation assets
- Dedicated Slack channel with production pod
- 8 vertical micro-episodes per month (9:16)
- 1 horizontal holiday vignette / featurette clip
- Full YouTube Channel SEO, custom thumbnails & tags
- Priority voice over recording & custom soundscapes
- Weekly analytics & audience growth reporting
- Full-time dedicated animation pod (Lead Animator, Background Artist, Compositor)
- Up to 15 vertical episodes or 5 horizontal minutes per month
- Comprehensive multi-platform distribution (YouTube, TikTok, IG, FB)
- Complete rights management, Content ID & Amazon book funneling
- Direct executive producer consultation with Ayaz
YouTube Channel Management & Publishing Engine
A comprehensive channel management framework to turn the Rocky IP into a high-earning, self-sustaining family entertainment brand.
The Rocky Holiday Domination Playbook
Publishing animation without an aggressive discovery and SEO strategy leaves views on the table. Neo Gen Technologies manages every facet of your YouTube presence:
Channel Foundation & Launch Plan
Complete channel setup, keyword architecture, 4 custom thumbnails per month, metadata copywriting, and upload scheduling.
Holiday Dominance & Growth Plan
Includes Launch plan + A/B Thumbnail Testing, Community Tab Polls, YouTube Shorts Remixes, Content ID copyright protection, and Amazon book conversion tracking.
Interactive Scope & Budget Configurator
Select your preferred animation format, voice acting tier, studio add-ons, and channel management options. The live quote updates instantly.
Revisions Policy & Quality Gates
Clear, transparent revision boundaries ensuring creative excellence without schedule slips or hidden fees.
Change Orders & Out-of-Scope Alterations
A change order occurs if fundamental changes are requested after a gate has been locked (e.g., rewriting script dialogue after voice recording is finalized, or re-boarding scenes after rough animation is complete). Out-of-scope work is billed transparently at pre-negotiated hourly rates: 2D Animation Rework: $85/hr • Background Repainting: $65/hr • Audio Re-Mix: $75/hr. All change orders require written client authorization via Account Manager Ayaz before execution.
Production Timeline & Milestones Schedule
Structured week-by-week delivery cadence engineered to hit target Q4 holiday premiere windows.
Account Management & Client Sign-Off
Authorize your selected Scope of Work to begin pre-production under the management of Neo Gen Technologies.
Project Approval & Countersignature Protocol
Document Ref: NGT-SOW-2026-ROCKY-V1 • Prepared for Jennie E. Nicassio (Nieje Productions)